5/5/2020 · Price to retailer = $2.96/ (1 – margin %) Price to retailer = $2.96/ (1-0.3) Price to retailer = $2.96/0.7. Price to retailer = $4.23/jar. This means a couple things. This is the price a distributor sells your jam for to a retailer. And, more importantly, this is the price you sell your jam to a